Paste thousands of keywords and instantly convert them to "Phrase Match", [Exact Match] or Broad Match for your Google Ads campaign. No sign-up. No limit. Free forever.
Select your match type below, paste your keywords (one per line), and click Convert. Copy or download your result instantly.
From keyword list to campaign-ready match types in under 10 seconds.
Copy your keyword list from Google Keyword Planner, SEMrush, Ahrefs, or any spreadsheet. Paste it in the input box — one keyword per line.
Choose Phrase Match, Exact Match, Broad Match — or click "Generate All 3" to produce all match types at once in a single, structured output.
Click Convert. Copy the result directly or download as .txt or .csv. Import straight into Google Ads Editor or your campaign builder.
Understanding keyword match types is essential for a profitable Google Ads campaign. Here is what each one does and when to use it.
Your ad shows when someone searches for your keyword phrase in the same order, even if there are extra words before or after. Best balance of reach and relevance.
Your ad shows only for your exact keyword or very close variants like misspellings and plurals. Highest intent, lowest wasted spend, best conversion rate.
Google shows your ad for related searches, synonyms, and similar queries. Largest reach but least control. Works best with Smart Bidding strategies like Target ROAS.
Manually adding quotes and brackets to thousands of keywords in Excel takes hours and creates formatting errors. This tool handles 10,000 keywords in under 5 seconds — perfectly, every time.
No limit on how many keywords you can convert. Paste 50 or 50,000 — processed instantly, right in your browser.
Everything runs in your browser. Your keyword lists never leave your device — 100% private and secure.
Download as .txt or .csv and import directly into Google Ads Editor bulk upload — no reformatting needed.
Generate Phrase, Exact and Broad versions of your entire keyword list together — ideal for building out full campaign structures.
Keywords are just the start. Get a full Google Ads strategy, conversion tracking setup via GTM + GA4, and monthly management — at a fraction of UK agency prices.