Free Google Ads PMax Asset Creator Tool โ€” Performance Max Ad Copy Builder | RDA
๐Ÿ†“ Free Google Ads PMax Tool

Google Ads PMax Asset Creator & Checker

Draft, edit and check all 15 headlines, 5 long headlines and 5 descriptions for your Google Ads Performance Max campaign โ€” with live character counters โ€” before copying into Google Ads. 100% free, no sign-up.

โšก Live character counter ๐Ÿ“‹ Copy each field ๐Ÿ’พ Download CSV ๐Ÿ”’ No data stored ๐Ÿ“Š Ad strength meter
Live preview โ€” PMax assets
Headline (max 30 chars):
Expert Google Ads Setup
23/30
Grow Your Business Fast
22/30
long headline โ€” 90 chars
Professional Google Ads Management at Affordable Rates
53/90
description โ€” 90 chars
Get more leads with expert Google Ads. Full setup, tracking & management.
72/90
15Headlines
5Long H.
5Desc.
Performance Max Asset Builder

Build Your PMax Ad Copy Here

Fill in your headlines, long headlines and descriptions below. Each field has a live character counter. Copy individual fields or download everything as CSV when ready.

Tip: Copy each field individually using the Copy button โ†’
0/15Headlines filled
0/5Long headlines
0/5Descriptions
0Issues (limit / repeat)
Ad Strength
Incomplete
Fill at least 3 headlines and 2 descriptions to get started.
Google Ads Punctuation Policy Violations
    Repetitive / Duplicate Text Detected
      H
      Headlines
      Max 30 characters each ยท 3 required ยท up to 15 total ยท Google picks the best combinations
      0 / 15
      โ–พ
      LH
      Long Headlines
      Max 90 characters each ยท 1 required ยท up to 5 total ยท shown in larger display formats
      0 / 5
      โ–พ
      D
      Descriptions
      Desc 1โ€“2: max 60 chars ยท Desc 3โ€“5: max 90 chars ยท 2 required ยท up to 5 total
      0 / 5
      โ–พ
      Live Ad Preview (example of how Google may combine your assets)
      rahmandigitalagency.com
      Your headline 1 ยท Headline 2 ยท Headline 3
      Your description will appear here once you start typing...

      โš  Google automatically combines your assets. This is an approximation only.

      How It Works

      3 Steps to Build PMax Assets

      1

      Draft Your Copy

      Type your headlines, long headlines and descriptions directly into the fields. The live character counter turns yellow near the limit and red when over โ€” fix it before moving on.

      2

      Copy or Refine

      Use the Copy button on each field to grab approved text one at a time. Refine until the ad strength meter shows Good or Excellent. Check the live preview below the tool.

      3

      Download & Upload

      Click "Download CSV" to save all your assets in one file. Open Google Ads, create your PMax campaign, and paste from the CSV โ€” no reformatting, no guesswork.

      PMax Asset Limits

      Google Ads PMax Character Limits Guide

      These are the official Google Ads Performance Max asset limits as of 2025. This tool enforces all of them automatically.

      H

      Headlines

      Short punchy headlines shown across Google's networks. Google automatically tests different combinations to find what works best for each user and placement.

      Max per headline: 30 characters
      Required: 3 headlines
      Maximum: 15 headlines
      Format: Plain text, no punctuation at end
      SearchDisplayYouTubeGmail
      LH

      Long Headlines

      Longer headlines used in larger display formats like banners and native placements. They appear without descriptions in some formats, so they must make sense standalone.

      Max per long headline: 90 characters
      Required: 1 long headline
      Maximum: 5 long headlines
      Format: Sentence case recommended
      DisplayNativeDiscover
      D

      Descriptions

      Descriptions appear below headlines in search and display ads. The first 2 have a shorter 60-character limit. Descriptions 3โ€“5 allow up to 90 characters for more detail.

      Desc 1โ€“2 max: 60 characters
      Desc 3โ€“5 max: 90 characters
      Required: 2 descriptions
      Maximum: 5 descriptions
      SearchDisplayGmail
      Why Use This Tool

      Stop Wasting Time Inside Google Ads

      Drafting PMax ad copy directly inside Google Ads is frustrating โ€” no bulk editing, no character count preview, and every mistake means going back. Draft everything here first, then copy-paste with confidence.

      1

      Live Character Counters on Every Field

      See exactly how many characters you have left. Green = good, yellow = near limit, red = over limit and needs fixing.

      2

      Ad Strength Meter Shows Your Progress

      Watch your ad strength go from Incomplete to Good to Excellent as you fill more varied, high-quality assets.

      3

      Copy Each Field or Download All as CSV

      Copy individual fields with one click, or download all 25 assets at once in a clean CSV to reference during upload.

      4

      100% Free โ€” No Login, No Data Stored

      Everything runs in your browser. Your ad copy never leaves your device โ€” completely private and secure.

      25Total assets
      in one PMax group
      3ร—Asset types
      headlines, long, desc
      FreeNo cost
      no sign-up
      CSVDownload ready
      for Google Ads
      FAQ

      Common Questions About PMax Assets

      What is a Google Ads Performance Max asset creator tool? โ–พ
      A PMax asset creator tool lets you draft, edit and check your Performance Max ad copy โ€” all 15 headlines, 5 long headlines and 5 descriptions โ€” before copying them into Google Ads. It shows live character counts so you never exceed Google's limits, and lets you download everything as a CSV for easy reference.
      How many headlines does Performance Max allow? โ–พ
      Google Ads Performance Max allows up to 15 headlines per asset group, each with a maximum of 30 characters. You must provide at least 3 required headlines to launch your campaign. More varied headlines generally lead to a higher ad strength score.
      What is the character limit for PMax descriptions? โ–พ
      Performance Max has two description character limits. Descriptions 1 and 2 (required) have a 60-character limit each. Descriptions 3, 4 and 5 (optional) allow up to 90 characters each. This tool automatically applies the correct limit to each description field.
      What is ad strength in Performance Max and why does it matter? โ–พ
      Ad strength in PMax measures how well your text assets cover different topics, search intents and keyword themes. Google scores it from Incomplete โ†’ Poor โ†’ Good โ†’ Excellent. A higher ad strength means Google has more variety to test combinations, which generally improves your campaign performance and reduces cost per lead.
      Can I download my PMax ad copy from this tool? โ–พ
      Yes. Click the "Download All as CSV" button to save all your headlines, long headlines and descriptions in a single CSV file. Open it in Excel or Google Sheets to reference while filling your live Google Ads Performance Max campaign asset group.
      Do headlines have to be unique in Performance Max? โ–พ
      Yes. All headlines, long headlines and descriptions in your PMax asset group should be unique. Repeating the same text across multiple fields reduces ad strength and wastes available asset slots. Google recommends varying your messaging โ€” some headlines highlighting features, others benefits, others CTAs.
      Is this PMax asset tool free to use? โ–พ
      Yes, completely free. No account, no subscription, no email sign-up required. All processing happens locally in your browser โ€” your ad copy is never sent to any server or stored anywhere.
      Need Expert Help?

      Let Me Set Up Your PMax Campaign Properly

      The right ad copy is just one piece. Get proper campaign structure, conversion tracking via GTM + GA4, audience signals, and full Performance Max management โ€” at a fraction of UK agency prices.