Estimate your Google Ads Quality Score (1–10) by analyzing your keyword, ad copy and landing page together. Get a calibrated score plus specific fixes for expected CTR, ad relevance and landing page experience.
Enter your keyword, ad copy and landing page URL. The tool analyzes all three Quality Score factors and gives you a calibrated estimate with specific improvement tips.
Fill in your keyword, ad copy and landing page, then click Analyze Quality Score to see your estimated score and improvement tips.
Add your target keyword, ad headlines and descriptions. These are analyzed for keyword relevance and expected click-through rate signals.
Paste your landing page URL and click Fetch — or paste the page content manually if your site blocks fetching. This checks landing page relevance.
See your estimated 1–10 Quality Score, a breakdown of all three factors, and a prioritized list of specific improvements to raise your score.
Google calculates Quality Score from three components. This tool estimates each one and shows you exactly where to improve.
How likely your ad is to be clicked when shown for your keyword. Driven by compelling headlines, strong calls to action, and keyword presence in your ad copy. The single biggest lever in most accounts.
How closely your ad matches the intent behind the keyword. Including your exact keyword in headlines and descriptions, and matching the searcher's intent, sends a strong relevance signal to Google.
How relevant, useful and easy to navigate your landing page is for people who click. Google checks that your page matches the ad promise, loads fast, works on mobile, and contains your keyword and clear next steps.
Quality Score directly controls how much you pay per click and where your ad ranks. Improving from a 5 to an 8 can cut your cost per click by 30% or more — for the exact same keyword.
Google rewards relevant ads with cheaper clicks. A high Quality Score means you pay less than competitors for the same position.
Higher Quality Score lifts your Ad Rank, so your ad shows higher on the page even with a lower bid.
Relevant, high-scoring ads get shown more often, bringing more qualified traffic for the same budget.
Catch weak ad copy and landing page mismatches before launch — instead of wasting budget on a low-scoring campaign.
A low Quality Score is costing you money on every click. Get a complete account audit, keyword restructuring, ad copy rewrite, and landing page optimization — at a fraction of UK agency prices.